Reach the healthcare interoperability ecosystem at decision-maker depth — sponsorship, advisory, and coaching opportunities across podcast, newsletter, group, and an active open-source surface.
You're not buying impressions — you're buying access to a difficult-to-reach healthcare interoperability ecosystem. 313k LinkedIn impressions/yr at 68.8% senior+, a 554-subscriber long-form publication at 48% open rate, and a podcast guest roster featuring the FHIR community's leadership cohort. Targeted influence at decision-maker depth.
Long-form healthcare interop publication. 48.2% open rate (above industry average), 15.4% engagement. The funnel: LinkedIn + Substack network → newsletter → paid + advisory.
The actual sponsorship asset. This guest list is the FHIR + healthcare interop industry's leadership cohort.
Not a reach play. The value is the guest roster and the concentrated audience. ~90 plays per episode across platforms, all from US healthcare-interop hub cities. Sponsors buy association with the ecosystem's leading voices.
Substack RSS feed — distinct from Apple + Spotify play counts. Episodes keep accumulating downloads for 90+ days post-publish (45.7 → 81.2, a 78% lift). A mid-roll placement keeps earning impressions long after the episode ships.
Logo, named insight section, co-marketed across 313k LinkedIn impressions + 554 Substack subscribers (48% open rate). 1 slot.
Curated 12–15 decision-makers drawn from podcast guest network + FHIR Goats group. Branded recap distributed to full ecosystem. Quarterly.
Logo + section. 3 slots available.
Long-form case study. 48.2% avg open rate. Posts have hit 2,336 views. Top funnel for paid + LinkedIn syndication.
Host-read pre + mid-roll. ~90 plays/ep across Apple + Spotify, concentrated in NYC/Boston/Chicago/Pittsburgh. Value is association with the guest bench.
Sponsorship inquiries, advisory engagements, or a 20-minute intro — same inbox. I respond to every legitimate inquiry within 48 hours.